Rage On The Red Sea
Category
Promo
Client
Native Foreign, Swizz Beatz
Promo and title sequence created for rematch fight between Usyk and Joshua.
Credits
Creative Director
Nik Kleverov
Senior Motion Graphics Producer
Curtis Brown
Music and Words
Swizz Beatz
Info.
Swizz Beatz came to Native Foreign and Curtis with the assignment of creating an intro sequence for the Usyk Joshua II rematch world heavyweight boxing match. The fight was happening in Jeddah - a place graced by many famous boxers- including Muhammad Ali.
The Native Foreign team with Curtis used a mixture of vintage archival footage married with new original footage captured for the fight, both in Saudi Arabia and tabletop shoots in Los Angeles. In turn, Swizz also crafted an original piece of music that spoke to the anticipation and energy of the fight, and delivered a memorable and powerful spoken word piece that amped up audiences around the world for not just a legendary rematch - but also a historic event that included the first-ever women’s boxing card in Saudi Arabia.
